We tested the butterfly-contour memory foam pillow that's sold over 2 million units worldwide — here's why side, back and stomach sleepers keep switching to it.
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A stepped ridge fills the natural curve of the cervical spine instead of leaving a gap — the gap most flat pillows leave is exactly what strains the neck overnight.
Correct head-and-jaw alignment keeps the airway from narrowing when you're on your back, which is often what's behind positional snoring.
Side cut-outs give your hands and shoulder a place to rest naturally, so you're not wedging an arm underneath the pillow all night.
The most common — and most punished — position on a flat pillow. Needs enough height to keep the nose in line with the sternum.
Too much height tips the chin toward the chest and narrows the airway. A lower front edge with support behind it is what helps here.
Move between positions all night? A single-height rectangle pillow is wrong in at least one of them — a stepped profile adapts either way.
"I'm 67 and arthritis had made sleeping miserable. First night on the contoured pillow I slept until morning. The neck pain is gone."
— Karen H.
"Years of snoring and stiff mornings. The snoring has almost stopped and I wake up without the ache."
— Josh P.
"Took a few nights to get used to the shape. Now I can't sleep without it — no stiff neck in weeks."
— Sabrina H.
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